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Digital Marketing Officer

Organisation: Locality

Salary: £33,500 - £37,000 per annum (NB this includes £3,500 for London Weighting)

Closing date: 15/11/2017 Full-time (35 hrs per week) fixed-term contract to 31st March 2018

We are looking for a Digital Marketing expert to join our team.

As a national organisation working with community organisations across the country, our work is very diverse and you will find yourself working on many different projects and with many different organisations.

It’s a particularly exciting time for the marketing team as we roll-out our refreshed brand and new membership and consultancy offers, including finalising and implementing Locality’s first brand and engagement strategy. This role will take the lead on the redevelopment of Locality’s website and be a key part of implementing our new visual and verbal brand identity.

You will work across website development, e-newsletters, developing digital and content marketing plans, and work closely with our membership team to grow the membership network.

The Locality marketing team also runs My Community, a website and online network for people in local communities who want to make their community a better place to live. You will play a key part in developing the platform and preparing for a full redevelopment in 2018.

We’re looking for someone who loves to get their hands dirty and thrives in a diverse and fast-paced working environment. We’re proud to have a supportive and cohesive marketing team, and the successful applicant will be a team player who enjoys coming up with new ideas and working with others to make them a reality. You will have strong digital expertise and be a strong copywriter with an eye for detail.

If this is you, and you believe in the power of community to create a fairer society, we’d love to have you on the team.


The role is responsible for digital marketing across the Locality and My Community brands, and any associated sub brands.

The main purpose of the role is:

  • Supporting the membership team to prepare & deliver recruitment and retention marketing campaigns (within the wider Locality marketing strategy)
  • Managing the Locality and My Community websites, and other microsites
  • Managing the redevelopment of the Locality website (in progress)
  • Finalise the development of the Lighthouse website (resilience health check tool)
  • Developing and overseeing a wide range of email marketing newsletters and campaigns
  • Supporting the development and implementation of the digital marketing plan for Locality’s consultancy offer
  • Roll-out of Locality’s brand refresh internally and externally.

Main duties and responsibilities

Digital marketing

  • Preparing and implementing the content marketing plan
  • Preparing, distributing, reporting and maintaining e-newsletters and their platforms
  • Other digital marketing as required, including for example: display advertising, video seeding, re-marketing/re-targeting
  • Managing the online My Community forum and network
  • Lead the implementation of external contracts
  • Lead the delivery of the digital and marketing elements of the My Community contract.

Managing websites

  • Leading the redevelopment of the Locality website
  • Managing the My Community website, including preparing and uploading content
  • Managing external agencies
  • Ongoing scoping and implementing functionality updates and/or website redevelopments
  • Google Analytics.

Brand refresh & general marketing

  • Supporting the implementation of Locality’s refreshed brand (currently being finalised)
  • Supporting the Head of Communications and Engagement in growing the Locality and My Community brands
  • Supporting the Head of Communications and Engagement to develop and implement the Locality marketing strategy.

Consultancy & staff support

  • Helping develop the digital marketing plan for Locality’s consultancy offer
  • Supporting the Marketing Manager in delivery of marketing and communications consultancy to Locality members and clients
  • Supporting Locality staff with marketing and communications requests.

How to apply

For full details of the role and to download the candidate pack please visit our website.

Candidates should complete the application form and the diversity monitoring form and email them to:


Closing date for applications: 10am on 15 November 2017

Interviews: 23 November 2017 in London

Please let us know if you have any access requirements so we can make appropriate adjustments for you to attend an interview.

Strictly no agencies.


For an informal conversation about the role please call or email:

Tara Anderson –

If you require any further information, please visit our website or contact us on 020 7336 9404.