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Marketing Training

Press and media training workshop

Attendees will understand how to work with journalists to achieve media coverage that benefits your organisation and beneficiaries.

This will include identifying the best stories to tell, building relationships and pitching to broadcast, press and online journalists, the benefits and challenges of working with the media, and how to amplify your media coverage.

22 February 2024 9:30 am - 12:30 pm

Who is the training for

This training is for anyone who is involved with contacting press or media, or with writing media quotes, statements or releases.

What will you learn

  • Why do you want press coverage? What are the benefits to your organisation?
  • How to identify a media friendly story
  • Building positive relationships with journalists
  • Why you should always jump on the bandwagon.
  • Why language matters
  • Writing press releases and pitching to journalists
  • The challenges of working with the media
  • The importance of the human angle and how to tell clients’ stories
  • Using your communication channels in a joined up way to amplify your story

Who will be delivering the training

Locality’s in-house marketing experts, who work with community organisations across the country and understand the challenges your organisation may face.

What to expect

Our group workshops are the perfect blend of expert support and peer to peer learning.

Our sessions allow small groups to tackle an area of marketing they wish to develop, share their experiences with the group to help work out common problems, as well as tackle specific problems of their own.

As this is an interactive session, to make the most of your training, please join us from a quiet place where you can focus and participate. Please have your camera on if possible.

Need something a bit more tailored for your organisation? Get in touch to discuss how we can create a bespoke package of support and training.

Costs

Our training workshops cost:

Essentials and Membership Plus£125 +VAT
Network and non-members£200 +VAT

Join as Essentials or Membership Plus to save money on training.

Can't make this date? We will soon be publishing future dates. Email events@locality.org.uk to register your interest or enquire about our bespoke training.

How will it be delivered

This training will take place online on Zoom. We'll send out the Zoom link with the joining instructions before the session.

The training will run for three hours with short breaks.

The session will be broken up into topics with some information sharing, for example through a presentation.

This will be followed by group activities where you put this knowledge into practice and apply it to your organisation. We sometimes use digital tools for activities where we work together.

Your access needs

We want to make sure you can engage in our sessions, so please make sure to share any access needs you have on the booking form. We will be in touch to ensure we are making the right adjustments for you.

We try and share as much information as possible about what to expect before our online events, so you feel prepared for the session. This includes any digital tools we will use during the workshop. So just let us know any support or adjustments you need.

All our online events have closed captions available.