Many community organisations are expected to promote their work with limited time, budget and clarity. This webinar is designed to give you a simple, practical introduction to marketing so you can plan campaigns that actually work for your organisation.
This event is open to everyone.
What will you learn
In this practical session, we’ll cover:
- The difference between marketing and communications
- How to turn your organisation’s goals into clear marketing goals
- How to engage your audience effectively rather than just broadcasting messages
- How to create your first marketing campaign and content calendar
By the end of the webinar, you’ll leave with a simple campaign outline and a ready-to-use content calendar template to start planning your next steps.
Who is the webinar for
This webinar is ideal for anyone in a community organisation who wants a clear, straightforward introduction to marketing — whether you’re new to marketing, want to build confidence, or are tired of doing it “by guessing.”
Who will be delivering the webinar
Our experienced marketing practitioners work closely with community organisations and understand the challenges you face — from limited time and budget to competing priorities. They focus on practical, realistic approaches you can apply straight away.
Accessibility
We want to make sure everyone can participate fully. Please let us know any access requirements when booking so we can provide appropriate adjustments. Closed captions are available for all online events.