We couldn't be happier with the support we receive from Locality. No one else has believed in us and given us hope for the future as much as a member of your team has.
- Community Help and Lifestyle Knowledge CIC

Marketing and Community Engagement

The seven principles of local marketing – PDF 

This guide is a great way to understand how to create a marketing plan to market to your local community. You’ll be guided through what you want to achieve, your audiences, your messaging, how to measure success, and more.

Top tips for community engagement-PDF

This is a list of our top tips on how to get your community involved in your work. It includes the things that motivate people to get involved and the golden rules to follow.

How to get and keep local people involved in your work – PDF

This guide helps you get and keep local people involved in your work. It covers the why and how of local community engagement.


Pathways to Good Work: Toolkit for Community Organisations 

This toolkit is designed to help organisations understand what good work is and improve existing practices. It focuses on seven key aspects with good practice examples of each and suggestions of how community organsiations can achieve good work for their employees.

Many ways to collaborate – PDF

This resource is aimed at helping community groups interested in collaborative working. Here we outline some of the main types of collaboration and provide three steps that can be taken to make collaboration more successful.

Collaborating for commissioning – PDF

This resource is for groups considering collaborating for commissioning. It outlines the different forms that these collaborations can take.

Business Planning

Business plan template and guidance – PDF

This template is designed to help all types of community organisations wanting to write a business plan for a new business idea. It includes the structure you should follow and guidance on what to include in each section of your business plan.

Cultivating Diversity – A toolkit to establish BME-led community business – PDF

This toolkit is a guide for BME entrepreneurs and existing BME led organisations with ambitions to create new Community Businesses. It aims to support the creation of strong foundations on which successful BME Community Businesses can be built.

Choosing a legal structure – PDF
This indepth toolkit  is for any community group thinking of establishing itself as a community anchor organisation – a community-led organisation operating in a local area and committed to positive change.

Legal structures for community organisations – PDF

This guide is designed to give an overview of legal structures for new groups looking to decide which structure best suits their organisation.

Good governance

Good Governance – PDF

Good Governance Powerpoint

The above guide and powerpoint are designed to help community organisations govern themselves in a way that best suits their needs and those of their community.

Ownership of land and buildings

Understanding Community Asset Transfer – PDF
This guide provides information and advice about Community Asset Transfer. It can be a long and complex process, and in this guide we provide support to guide you on your community ownership journey.

Making Buildings Work for Your Community – PDF
The Making Buildings Work for Your Community guide provides an introduction to the design process and practical advice on how to ensure that your building can be the best possible facility for your community.

Green Asset Guide – PDF
The Green Asset guide is for community organisations planning to improve or develop land or buildings as assets for their organisation or community.

Pillars of the Community: the transfer of local authority heritage assets – PDF
Pillars of the Community looks at the community asset transfer of heritage buildings. The publication includes key considerations for local authorities in transferring heritage assets including strategy development.

To Have and to Hold: Asset development for community and social enterprises – PDF
The To Have and to Hold: Asset development for community and social enterprises guide to long-term community ownership and development of land and buildings.

Understanding assets of community value – PDF

This is a guide to assets of community value and the community right to bid. It is aimed at community organisations who want to find out what the law means and what opportunities it can offer them.

Monitoring and impact measurement

Getting started on impact measurement – PDF

This guide helps you start your impact measurement journey. It covers the process, indicators to measure and what to do with the data you collect.

Financial management

How to write a cashflow forecast – PDF

Cashflow – Worked Example

Cashflow – standard blank template

This resource explains how to write a cashflow forecast.

It will be particularly useful for people with minimal experience of working with financial information. Please make sure you also download the accompanying ‘Standard template’ and ‘Worked example’.