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Pride in Place: we can help

The government’s Pride in Place programme gives 284 neighbourhoods up to £20 million each to improve their area. Each area will have a Neighbourhood Board, with communities setting priorities and spending the Pride in Place funding. The aim is to create better neighbourhoods, local economies, high streets and services, where people feel involved and at the heart of decision making.

With decades of experience working with local people to develop their neighbourhoods, Locality can help community organisations, local authorities and others make the most of the Pride in Place programme.  

We can help local partners work effectively together and create a long-term vision, including setting up Neighbourhood Boards with robust governance to carry out local people’s wishes. As national experts on community ownership, we can help you to make the most of land and building assets. We can also advise on the best ways to engage local people so that everyone contributes.

Below you can find tools, advice and lessons from our experience to help you get started, and how to get in touch.

montage of history of Locality and community scenes

Tools and advice to help you take action

Pride in place
15
min
read
Pride in Place: Lessons from helping Dudley Neighbourhood Board improve their area
Locality Development Manager Kashaf Ali explains how he's helping Dudley Neighbourhood Board come together and spend the Pride in Place funding to improve the community.
Published: 23 February 2026
Community ownership: support and tools
We believe community ownership helps communities take control of their future. Read our advice on how to take a building or space into community ownership, how to manage a community-owned building, and how to access funding. Connect with those that have already done it and get help from Locality, the national experts in community ownership and community asset transfer.
Marketing and communications
06
min
read
Top tips for community engagement
This is a list of our top tips on how to get your community involved in your work.
Published: 11 July 2022
Consultancy
Climate: we can help you take action
From insulating your building to growing food or setting up a re-use project, we're helping local community organisations take action on climate with paid for consultancy, advice, tools and peer support. Find out how we can help.
Collaboration
06
min
read
Many ways to collaborate
This resource is aimed at helping community groups interested in collaborative working. Here we outline some of the main types of collaboration and provide three steps that can be taken to make collaboration more successful.
Published: 11 July 2022
Consultancy
Community Led Housing
We all know the housing crisis is one of the biggest challenges of our times. If you're looking for new ways to provide the homes your community needs, we can help.
05
min
read
Diversity, equity and inclusion in community organisations
Here’s Locality’s five-step approach to an impactful DEI programme.
Published: 20 January 2023
Community Asset Transfer
30
min
read
A guide to capital development projects
Plan, fund, and manage building projects from initial concept to completion. Whether you are looking at new build, refurbishment, extension or more modest repair and renewal works, this guide provides a roadmap for success.
Published: 26 September 2025
30
min
read
Writing a Business Plan for a Capital Project
This guide is designed to help you develop a business plan for acquiring and/or refurbishing an asset.
Published: 03 June 2025
10
min
read
Shaping the space for communities in a digital future
How can we ensure that our communities are empowered by technology?
Published: 14 February 2023
Community Asset Transfer
03
min
read
Community Asset Transfer for community organisations
This guide provides information and advice about Community Asset Transfer for community organisations. It can be a long and complex process, and in this guide we provide support to guide you on your community ownership journey.
Published: 11 July 2022
Community Asset Transfer
03
min
read
Community Asset Transfer for local authorities
This guide provides information and advice about Community Asset Transfer for local authorities. In this guide we provide support to guide you on your community ownership journey.
Published: 11 July 2022
210
min
read
Community organisations and climate action
Research and practical resources to support community organisations and community businesses to tackle climate change, including different approaches, business models and examples to take climate action.
Published: 01 September 2023
Community Asset Transfer
60
min
read
Managing your community building
A guide to the effective and sustainable management of community buildings, covering legal requirements, maintenance, health and safety, and building strong relationships with your local community.
Published: 26 September 2025
Marketing and communications
15
min
read
Marketing your community space hire
Unlock your community building’s financial potential with this expert guide to marketing space hire, covering audience segmentation, professional messaging, and strategic booking pipelines to ensure long-term, sustainable trading income.
Published: 26 September 2025

How Locality's expert consultancy can help

Governance
Governance

Good governance within Neighbourhood Boards is crucial to ensuring Pride in Place plans succeed. We can help you set up your Neighbourhood Board correctly so you achieve your goals. We can advise on the recruitment and training of board members so that they understand their roles, legal structures and rules for new organisations, and we can help you create policies and procedures so you make effective decisions.

Strategy and planning
Strategy and planning

You will need to develop a vision for your Neighbourhood Board and priorities for how you will spend your Pride in Place funding. We can help you create a plan that helps you achieve your goals, engage key stakeholders, funders and your community, and sustain your impact after the Pride in Place funding ends. We have experience of business planning, feasibility studies, market analysis, financial modelling and impact measurement.

Community engagement
Community engagement

We can help you design and deliver inclusive ways to reach and engage with local people, and to embed community engagement practices throughout your plans. This will make sure that everyone’s contributions are heard and local people are at the heart of your priorities and decisions.

Community ownership
Community ownership

As the national experts on community ownership, we can help you to make the most of community assets so that the long term benefits of community ownership remain after the Pride in Place funding ends. 

We can help you to assess the options, create a business plan, and understand how to manage spaces effectively so that they remain true community assets in the future rather than becoming burdens on the community. We have tools, advice and more information about how we can help with community ownership here.

Collaboration
Collaboration

We can help you build relationships, set up a network, and work with others at a local, regional or national level to achieve change. We have Locality members in all the Pride in Place neighbourhoods, relationships with many local authorities and other public bodies, as well as regional and national experts.

Measuring your impact
Measuring your impact

We can help you measure the impact of your work, so you can evidence the difference you make to government and your community. We can help you develop your theory of change, collect the right quantitative and qualitative data, and showcase your impact.

Lessons for building Pride in Place

At Locality we have decades of community regeneration experience. We've worked on various government programmes and with thousands of community organisations, including our 2,000 members. We have learnt that:

  • Community power must be central
    Local people and community groups must be central to Neighbourhood Boards and have a say over decisions, not just be consulted.
  • Invest in social infrastructure
    Community organisations, meeting spaces, and local networks form the foundation of strong neighbourhoods.
  • Ownership creates lasting change
    When communities own local assets such as buildings and spaces, they generate long-term economic and social benefits.
  • Long-term investment matters more than short projects
    Sustainable funding and legacy planning are essential for lasting impact.
  • Local economies grow through community organisations
    The key to achieving jobs, enterprise, and local wealth retention is to work through community organisations themselves.

    There are more lessons in this article from our CEO Tony Armstrong, in our webinar with advice for communities - watch below and view the slides.
     

How we can help

At Locality we believe in the power of community to transform lives. We provide paid specialist advice, support and resources for community organisations, charities, social enterprises, local authorities, and others. 

We are mission led, so we only do work which aligns with our ambition for strong and successful community organisations and thriving communities. 

If you’re looking for support in any of the areas above, or you're just feeling stuck and want to talk to someone who has done something similar, get in touch.

Contact us to find out how we can help.